Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.
By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing.
The question is where and how to begin. To help here are 10 resources for small business owners.
10 Resources for Small Businesses on Social Media
1. Your Guide to Benefitting From Social Media by Bar Charts Inc is a good intro to social media for business purposes, has some helpful "Getting Started" tips and also answers the question for small business: “Why be on social media?”
2. Top 5 Social Media Platforms for Your Business by Gold Coast Design Studio covers Facebook, Instagram, Twitter, Linkedin and Pinterest and offers reasons you should use them and a few best practices for each.
3. Small Business & Social Media by Purolator is a basic explanation of five key platforms and includes need-to-know terminology and "7 Tips for Getting Started in Social Media" for small businesses. Its Canadian focus on social media usage numbers is hardly surprising given that Purolator is a Canadian shipping and logistics company.
4. The Small Business Guide to Social Media Mastery produced by MarketMeSuite and Placester shares some powerful stats about why small business needs to be on social media and then offers useful tips, recommends some social media leaders to follow and warns against "spreading yourself too thin."
5. Unlock the Secrets of Facebook (For Small Business) by Intuit – offers solid beginner tips on the set up and operation of a small business Facebook page. It also offers a couple of friendly reminders about maintaining a tone of voice and scheduling posts on social media.
6. All About Twitter for Small Business by Search Engine People offers plenty of reasons to be on social media, insights into why customers might connect there and tips for optimizing a small business Twitter account.
7. Small Business Guide to Twitter by Simply Business is a great flow chart approach to answering questions a business owner might have about social media. Each of the 21 boxes in the flow chart then has a clickable link to a useful resource.
8. 5 Go-To Tips to Master Pinterest For Your Business by Infinista Concepts is a useful step-by-step graphic to get better engagement through Pinterest.
9. The Small Business Guide to Google+ by Simply Business consists of a nice interactive flowchart that answers questions and directs readers to more resources based on their knowledge and/or interest level in Google+.
10. The Power of the Hashtag for Small Business by The Huffington Post is a brief history and overview of hashtags and how they can be used by small business to get new customers and learn from other businesses.
There are literally hundreds, if not thousands, of other resources for small businesses on social media available on the web, this is just a starter list. I hope it is helpful.
Class: This list has been put together ahead of a new class I’ll be offering at the Rochester Brainery. For more see Social Media for Small Businesses.