Sunday, July 10, 2016

Live video streaming on social media has ‘arrived’

In case you missed it this past week - live-streaming social media video has changed the world. 

While livestreamed events such as a watermelon being exploded with rubber bands or the "Chewbacca Mom" video have been Internet hits, it has been the graphic news of the past week that hints at the live-streaming’s powerful future potential.

The Facebook Live stream by Diamond Reynolds of the aftermath of the shooting of Philando Castile by a police officer in Minnesota was only the latest (and possibly most graphic) example of a livestream capturing and recording news as it happened.

The sniper attack in Dallas the next day led to numerous live video streams on Facebook Live and Twitter’s Periscope. News coverage on traditional media during the Dallas shootings and over the following hours consisted almost entirely of live-streamed social media video.

If live-streaming needed it’s "coming of age" moment this was likely it. What does it mean?

The live-streamed events of last week foreshadow "the biggest shift in media consumption we’ve seen since the introduction of television itself," writes Andrew Hutchinson, a writer and community manager at Social Media Today in a post called "The Evolution of Live-Streaming Could Change the Way You Consume Media - Here’s How"

"Just as online content democratized newspaper journalism, putting small time blogs on equal footing with centuries-old publications, live-streaming takes away one of traditional broadcasters’ most significant advantages, in the control of the broadcast of live events," he continues. 

"Really, social media is moving beyond its personal networking roots – there’ll come a time soon when ‘social’ media is simply considered part of the media more widely.”

But, the possibility of injury and death being live-streamed raises ethical issues.

In Live Broadcast of Deaths Raised Ethical Questions on the Voice of American Blog ‘As It Is’ Robert Thompson, Director of the Bleier Center for Television and Popular Culture at Syracuse University, says the rise in live streaming will have good consequences (holding people accountable) and bad (groups such as ISIS staging killings just for the purpose of recording them). 

"A lot of these bad things are done for the sake of the recording they are going to get," Thompson says. "You could make the argument, pretty soundly, that September 11 was planned as a television production." 

This will raise a wide range of ethical issues with live-streaming technology, but it will be nearly impossible to stop it: "Technology is relatively neutral," he says. "How do you only take the good from this and not the bad?"

And with all of this potentially graphic live content comes responsibility. 

To deal with the likelihood that more and more graphic live material will be streamed Facebook will increasingly play a policies-and-standards role in the news social media users will see live-streamed. 

The Minnesota video was off Facebook for about an hour last week - apparently while the network decided if it was too graphic and might violate Facebook's Community Standards. 

Writing for Tech Talk Quinten Plummer notes that "to determine which graphic and violent images are permitted, Facebook relies on context." 

In an article called "Facebook Live-Stream Video Gives Marginalized A Voice, But Here's Where It Draws The Line" Plummer reports: "Facebook has clarified its stance on gory and violent content. Just as is the case with video on demand, a member of Facebook's review team can interrupt a live video at any time. And a team member is on call around the clock, each day of the week." 

And, in what seems to be Mark Zuckerberg’s wish for the future of live-streaming, the Facebook CEO says: "While I hope we never have to see another video like Diamond's, it reminds us why coming together to build a more open and connected world is so important - and how far we still have to go."

Zuckerberg's wish is one many share, but the reality is this: The media landscape changed last week and the ramifications of that will be felt far and wide….

Related:
3 Things to Consider (Well) Before You Live Stream on Social Media

3 Things to Consider (Well) Before You Live Stream on Social Media

Live-streaming a news event on social media is about to be something more and more of us will consider doing. 

But what should we be thinking about before whipping out the smartphone and “going live” on Facebook Live, Twitter’s Periscope or some other live-stream video service?

1. Safety
Watching the world through a small smartphone screen as you live-stream is inherently dangerous.

You cannot see everything going on around you and if you’re moving you may not fully see where you are walking or what you are walking into. This is especially true at night.

Or, as in the tragic case in Chicago in June, you may become a crime victim while live-streaming (see Man shot and killed while live streaming on Facebook).  

The best idea? Have a "buddy" with you while live-streaming – someone who can look around and "have your back." 

2. Consequences
What are the possible outcomes of whatever you are live-streaming? And, if the worst-case scenario happens can you live with sharing that live?

Thinking about this ahead of time will likely help you, in the heat of the moment, make a decision you can live with.

A best practice? Ask yourself if (worst-case scenario) happens is this something where the benefits outweigh any possible harm?

3. Motivations
Why do you want to broadcast this event/news/happening to the world?

This will necessarily get into ethical considerations. So, again, thinking about which circumstances you will or will not stream ahead of time can help in the heat of the moment when decision-making may not be so clear-minded.

A useful resource for anyone considering live-streaming might be this article from the Poynter Institute, a journalism think tank: 10 questions journalists should ask themselves before going live on Facebook

Getting started
And if you’re new to live-streaming where to begin?

The Chicago Tribune offers some good advice in 5 top tips for live streaming video on social media

Do you have experience live-steaming? What other considerations are important?

Tuesday, May 31, 2016

Social media listening – it’s time to commit to it


What is social listening (and why commit to it)?
In a nutshell it is paying attention to what is being said on social media, but obviously it’s more than that. 

It starts with social monitoring – or collecting every social mention and action relevant to your organization, brand, purpose etc.

Social listening is important in social mediaAfter monitoring comes social listening – this requires analysis and reflection on what has been gathered. It also means watching for patterns, tracking sentiment and drawing conclusions based on where and when conversations happen.

So why should you commit to social listening? Among the things it can do:
• Improve customer care
• Learn about opportunities – business and otherwise
• Get feedback on products and services
• Identify your influencers and advocates
• Discover where your community hangs out

How to do it:
Monitoring – what people are actually doing, not just what they say they are doing, on social platforms and the web in general
Listening – separating signal from noise; determining importance and relevance
Interpreting – what does it mean to us now? In the future? Do we see a problem we can solve for a customer?
Taking action – turning data into insights; acting on those insights

Manual steps (free):
If paying for monitoring tools that simplify social listening is not in your budget there are free things you can do:
Plan to listen: Set aside time (daily is best) to search on keywords and/or hashtags that relate to your business, its name, its products and services and the industry you’re in.
Plan to respond: Have a document that spells out how you will respond on social to both the good and the bad comments etc. about your organization. This should include how you can redirect people to helpful online resources or be helpful in other ways. Also, have conversation starters ready to use with influencers and others who are interested in your industry.
Plan to follow up: When you have jumped into a conversation be sure to follow it to a natural conclusion … and be timely (in other words don’t allow more than a day to elapse between responses – much less time if you’re dealing with any kind of crisis communication).
Plan to document: Keep track of who you have interacted with and when. Complete a monthly summary of this activity and its benefits to your organization so you can send it to your boss so a higher-up will understand the value of spending time on this.

Paid tools:
There are a lot (see "Resources" below). Here’s what’s important in whatever tools you use:
Learning curve: How hard is it to get up and running on the app/software?
Data collection: What kinds of data can be collected and how customizable is this?
Reporting: How is the data reported and can it be manipulated by the end-user for inclusion in reports?
Historical reporting: In addition to the regular reports how does it aggregate data and report it over extended timeframes?
Planning: Does it allow any kind of “what if” scenarios that show how changing one action might affect results?

So, there you have it, social listening is clearly important for anyone on social media. The question is to what extent your organization should commit to it…. I’ll address that in a future post.

Do you have thoughts on things I may have missed? I’d welcome your feedback.

Resources:
6 Social Media Monitoring Tools to Track Your Brand
Top 8 Social Listening Tools That Do Way More Than Listen
A Wiki of Social Media Monitoring Solutions

Sunday, March 20, 2016

Social Media Safety Tips for Teens and Parents

Source: Woman Online Magazine
Once in a while I get asked to talk to a mixed group of high school students and their parents about social media and the possible consequences when it is misused. So given the broad use of social media by teens (see graphic) it seems like a good excuse to encapsulate some of the things I say. 

For Students: 
• Anything posted on social media can (and will) be shared by others regardless of your privacy settings. There really is no such thing as "private" in social media so if you don’t want others to see it DON’T POST IT. 
• Social media can be a good thing, but if you (teens) ever feel uncomfortable by something you see or read on social, trust those feelings and talk to someone you trust – a parent, a teacher, some other adult you trust. Bullying, threats and cruelty on social media are all signs that the person doing those things needs help. 
• For high school juniors and seniors: Clean up your social media. If you don’t think those colleges you’d like to attend aren’t looking at what you post, think again. If social media is the place you must vent go analog … write your "vent" on paper chew it and swallow it … it’s the only 100 percent way you can be sure no one else will ever see it….. 
• Understand that collectively what you post online adds up to your personal brand. What people find out about you in a Google search is what they believe to be a picture of you. Make sure that is a flattering picture. If you need help managing your online reputation use tools such as brandyourself.com and reputation.com 
• And last, but no least: Have fun on social media (but never at someone else’s expense) because if you’re not enjoying it why are you using it? 

For Parents: 
• You cannot control social media – accept that fact and work on developing your students’ life skills: self-esteem, good judgment and knowing where to turn when things get uncomfortable unkind and, yes, unthinkable…. 
• Have such a good relationship with your teen that they are OK with you being their "friend" on social networks. I know, much easier said than done – but well, well worth the effort. 
• Always be open to your teen’s concerns. Even the most innocuous question from a teen can sometimes be rooted in something they’ve been exposed to on social media. 
• Ensure that any teen under 18 using a smartphone has to get your permission to download an app (this is a setting on most smartphones) and do your research before agreeing to the download. 
• Parents hosting drinking parties think they’re being smart by taking cellphones from kids at the party, but those neighborhood kids who weren’t invited or adults who don’t appreciate what’s going on? They’ll share their photos and thoughts on social media and you can’t control that…. 

Two Good Resources: 
• The American Academy of Pediatrics says: "While today’s tweens and teens may be more digitally savvy than their parents, their lack of maturity and life experience can quickly get them into trouble with these new social venues." It offers a series of practical tips in Talking to Kids and Teens About Social Media and Sexting 
WebMD says: "It's a parent's responsibility to parent around the technology" before offering guidance in such areas as Getting Started, Setting Guidelines and Checking In in the article Social Media: What Parents Must Know 

Related Post: Talking to Kids About Social Media and Other Online Activities

Sunday, March 6, 2016

The Power of 'Thank You' in Social Media

Recently I was reminded of the power of the words "thank you" on social media.

One of my favorite apps – Buffer – publicly thanked me for tweeting about them with a GIF.

It was a fun and surprising day brightener. And it got me to thinking: What has happened to the thank yous that used to be all over social media?

I think there was a big push a couple of years ago to cut down on the endless stream of "thank you for sharing" and "thank you for retweeting" etc. messages on social media. But that was never supposed to mean you never say thank you.

Part of the "social" in social media is being courteous and thankful. The real question is how to say "thank you" in a different and meaningful way – just as Buffer did.

3 Sources for Ways to Say "Thank You" on Social Media

The post Creative Ways to Say 'Thank You' on Social Media by Brittany Berger (@bberg1010 on Twitter) suggests a thank you on social media is seen by many so it must be "unique and genuine." Berger, before offering great tips also offers that writing distinct 'thank yous' can save your sanity. "Typing the same thing over and over gets boring." 

I love the Six Ways to Say Thank You on Social Media post in The Alley Blog from design company Vital. It offers basic, but sound advice that some of us may forget from time to time.

And in what only seems like a contrarian point of view Stop Saying “Thank You!” on Social Media ... And Start the Conversation! by Jennifer Gardella (@DrJennyLynn on Twitter) the author argues that she is "sick and tired of watching so many small business owners, authors and personalities just say thank you when I share something on social media." 

She says a thank you is an opportunity to "let their network know a bit more about you!" And adds that "As you and your social partners get in the groove of sharing and commenting it will become second-hand and your social footprint will grow exponentially."

Will you start saying thank you a little more now? Was this a useful guide to social media and social niceties?