Sunday, January 31, 2010

Shorty: You Did Right In the End

How the Twitter awards show online voting redeemed its image
The voting is over and my faith in the fairness of the
The Shorty Awards and Social Media has been restored.

The folks running the awards apparently heard my complaint – that theShortys were being dominated by musicians in inappropriate categories – and the complaints of others so they disallowed hundreds of votes. It turns out that a few fans of these entertainers – notably Ivete Sangalo and Claudia Leitte – had been automating new Twitter accounts just to cast extra votes.

This meant that the category I was in, customerservice, had the two Brazilian singers among its Top 5.

But when the voting ended two days ago – miracle of miracle – I was a finalist.

Am I so shallow that the mere exclusion of the two attractive Brazilian singers from Shorty’s list of favorites can win me over? Yes!

Is Fourth Place the biggest honor on the planet? Maybe not, but I am honored and flattered because it represents the opinion of dozens of people who took the time to vote. And for that I am honored, flattered and humbled. So …

To the Shorty Awards – thank you

To the category winners – congratulations

To the people who took the time to nominate me – thank you, thank you, thank you. You made my day and reinforced my belief that Social Media is an extremely positive force for good.

Related Post
Shorty I Hardly Knew You


  1. Mike,
    The Shorty Awards will be better as they evolve. It's great they listen in true community spirit. Nominees, winners and voters all benefit as a result. The impact that Social Media has will continue to grow and this is one of the proof points.

  2. Agreed - great point. Thanks for stopping by the blog!