Friday, October 30, 2015

Personal Branding With Social Media: 4 Links

I’m honored to be part the very first Upstate Social Sessions conference Oct. 31 in Rochester, N.Y.

The panel I’m on – Brand Yourself: Advancing Your Career Through Social Media – looks to be a lot of fun. My co-panelists are Alex Fitzpatrick, a Deputy Tech Editor at Time magazine, and Rachel Barnhart, a news anchor and reporter at WROC-TV in Rochester.

Since I’m assuming the focus will mostly be on more advanced techniques for using social media for personal branding I thought it might be helpful to offer a collection of blog posts on some of the basics of personal branding. Here goes:


Quality SM connections for personal branding Making connections is what social media is all about. When it comes to personal branding however, the quality of those connections is important. For example, imagine a recruiter looking through your Twitter Followers and finding a spammy “Buy 5,000 Twitter followers” account or, worse, a porn account. What does that say about you that you didn't block such accounts? Read more … 


Blogging for personal branding Building or improving your personal brand can seem like facing a massive mountain. But some strategic use of social media can help anyone improve their personal brand – or the collective impression online search results speak about who you are. One of the best places to start? A blog. To read more … 


Personal branding – don’t leave it to chance Like it or not a personal brand is something that follows you wherever you go from your personal life to the work world and beyond. It’s the combined information (Internet postings, social media updates etc.) about you that shows up when someone searches online. Don't leave it to chance. To read more …


6 Overlooked SM Personal Branding Must-Dos Personal branding – it’s all the rage. Working hard to make sure that everything that shows up online – social media and everything else – reflects well on you and paints an accurate picture of who you are. But there a few things that often get overlooked when considering working on a personal brand. To read more …

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