Monday, January 7, 2013

A New Online You, Part 3: Professional Reputation Management Services


Is professional reputation management in your future?
Is professional reputation
management for you?
Cleaning up your online image can be a do-it-yourself project.

Once you’ve found mentions of yourself all over the web and cleaned up the obvious stuff the next step is to take care of undesirable material across search engines and social platforms. But at some point you may need professional help.

This is the third of a 3-part series on how you can assess and improve your online self.

Today: Professional reputation management services

This is by no means a comprehensive list, but these are services I’ve looked into and felt were worth sharing:

BrandYourself: From its site: "BrandYourself is the only Do-It-Yourself platform that empowers anyone to improve their own search results." A free account gets you a report on where you stand right now in Google search and allows you to connect up to three positive links that can be "boosted" higher in Google search results. A professional account – $49.99 for six months or $79.99 for a year – gets you the opportunity to "boost" as many links you want.

Qnary: From the website: "Qnary empowers you to take control of that data, put the true you on display online and benefit from your personal information." A free account gives you a score based on your publicly available online data and offers a range of "managed services" for a fee.

Reputation.com: From its site: "People don't ask you for character references anymore, they ask Google. And what Google shows people - accurate or not - is your reputation." The company offers a free quote and paid services including suppression of misleading or inaccurate links, monitoring and protecting you from online attacks, and increasing your online credibility and authority.

Reputation Changer: From its site: “… online reputation management (ORM) is the practice of giving people and businesses full control over their online search results.” The company offers a free 30-day trial and offers services including burying negative content that might show up in search, managing online reputation across search engines and social platforms.

DeleteMe: This service from Abine says it "hides your information on the web." Services start at $99 per year and include removal of photos and contact, personal and social information, monitoring of information about you on the web and a reduction in unwanted spam, phone calls and junk mail. 

Do you know of other services that are useful? Are you concerned about your online reputation?

Previous posts:
A New Year: A New Online You - Part 1
A New Online You, Part 2: Platform by Platform

28 comments:

  1. Mike,
    Vizibility.com is a service to add to your list. It helps increase your rank in search engines. The basic service is free, with additional functionality for a small fee.

    Reppler will send alerts to let you know when "dirt" appears in your stream, such as bad words or reference to drinking or drugs.

    And we should ALL be concerned about our online reputation. Any negative existent or non-existent presence sends a message to people scoping you out!

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