Monday, August 29, 2011

The 7 Deadly Sins on Twitter

If you’re new to Twitter or been on it for a while and wonder what will kill any social media strategy you may have involving the 140-character service think about this: It may be that you’re committing one of the seven deadly sins of Twitter!

Anger: How often do you see people saying something out of anger on Twitter and you just know they will regret it? If you are feeling angry go for a walk or find a punching bag and leave Twitter out of it.

Greed: This shows up when tweeps are greedy with others’ time (tweeting too much in too short a time) or following too many people in hopes that some will follow back and build their follower numbers. The old saying that "the more you want something, the more it eludes you" is true on Twitter too!

Laziness: People who auto-tweet and don’t engage (respond to questions and/or thank others’ kindness on Twitter) are usually easy to spot … and as a result they do not build communities of value.

Pride: Words on a screen can so easily be misinterpreted without the visual or audio cues we get from other forms of communication. Tweeps who fly off the handle at a perceived slight are victims of pride and likely revealing a lot more about themselves than they realize. If you always assume good intent until undeniable evidence to the contrary you will do fine on Twitter.

Desire: This manifests itself in Twitter users who are too anxious to achieve their goals on the network and spend a lot of time pursuing them oblivious to what is happening around them on Twitter. This narcissism is rarely rewarded.

Envy: This is one of the ugliest sins and shows up when a Tweep decides to use Twitter to tear down another Tweep (usually someone with more standing on the network). If you’re turning green with envy over how well others are doing on Twitter learn from them – don’t attack them.

Voracity: The "voracious" Tweep is that person who retweets (RTs) and comments indiscriminately – usually dozens of times in a short time period. For 10-30 minutes at a time Twitter is, in their minds, all about them.

So, does this list capture the main sins of Twitter? I’m sure there are others you’ve seen if you’ve been in social media for any length of time. Please share them here I’d love to write a follow up post on this.

Possibly related posts:
Twetiquette: 10 basics for Twitter politeness
10 Reasons I won’t follow you on Twitter

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