Got Klout? In social media 2011 is turning out to be the Year of Klout.
The service that began in September, 2009 has rocketed to the front of the pack of tools that attempt to measure overall influence across social platforms.
So what is Klout? It takes social network data and measures the likelihood that each user’s connections will act upon anything that user shares on their networks and then calculates the influence of those connections and their ability to cause actions. In other words it tracks online influence and gives each user a ranking on a scale of 1 to 100.
Initially Klout measured its users’ Twitter and Facebook influence, but 2011 has seen some big changes:
Early 2011: Mozilla Firefox and Google Chrome offer add-ons: This allows users of these two browsers to instantly see the Klout score of all the people in their Twitter stream.
May, 2011: Launched a new section on the Klout website highlighting Klout Perks. According to the company’s blog: "Klout Perks are exclusive offers or experiences, given as a result of your Klout. Perks allow brands to connect with influencers in their area of expertise."
Jun 1: Introduced +K: This is a way, as Klout explains on its blog, to augment the data captured by Klout. The tool lets Klout users vouch for their peers’ influence in topics Klout has associated with each user.
June 14: Added Linkedin data to the influence score because with 100 million users of the professional network Klout said it believed adding Linkedin would make for a more accurate overall score.
July 12: Announced its data is in high demand: Klout says that it served more than two billion API calls in the month of June – or four times the demand of three months prior. This means large numbers of services are now seeing value in pulling Klout data.
July 14: Announces that Foursquare is now integrated into Klout scoring. According to a Mashable interview with Klout CEO Joe Fernandez adding Foursquare "is the start of an aggressive process from Klout to add more data sources and granularity to the Klout scores."
And possibly in the near future?
Google+ integration: According to a July 20 post on Klout’s official blog the company has "already started work on ways to assess your influence on Google+"
More on Klout:
• For an example of how Klout stirs passionate debate over the whole topic of measuring social media influence check out Mark Schaefer’s The making of a social media slut blog post (especially the comments area).
• For insight into where Klout has come from and where it is headed read the Forbes interview of Klout CEO Fernandez by Tracy John: Klout CEO On Raising Your Score, Google Plus Integration And Justin Bieber’s Perfect 100
So if you haven’t yet had your fill of Klout keep watching this space because in social media 2011 is most assuredly the Year of Klout.
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