Social Media can be an overwhelming place: so many people, so little time. So, on Twitter for example, how do you measure influence?
I was curious: Who are the BWOT (Big Women On Twitter) or BMOT (Big Men on Twitter)?
There are six influence graders I like (and yes, I know there are more – please share them) plus a bonus:
This “nifty little service cooked up by Edelman” is still in Beta testing. But it is already my favorite. The composite Influence score is made up of Popularity (followers), Engagement (how much you talk to individuals) and Trust (how often you’re re-tweeted).
Under the About section Edelman’s formula is there for all to see (and isn’t transparency a wonderful thing?) Under Influence Tips there is some great advice on how to succeed on Twitter. And the “How you compare to a few of your friends” feature is a nice touch.
Probably the most comprehensive free Twitter influence analyzer – but be prepared to spend a lot of time if you want to go deep.
Here, a Tweep is measured in five areas: Influence (friends, followers, frequency of update and signal combined), Signal (the tendency for people to pass along information, as opposed to anecdote), Generosity (the propensity to retweet another), Velocity (your rate of tweeting) and Clout (the likelihood that other people will reference you).
The depth here is amazing: Want to see how you stack up over the past week, the past three months or “all time”? You can do that here. Want to calculate your Return on Influence, Conduct a Consolidated Account Analysis or Learn How to Increase Your Influence? It’s all here. Pack a lunch!
Recent updates (the new look-and-feel and analysis in real time – as opposed to 24-hour delay that had been the norm) make this one really useful tool.
3. Twitter Analyzer
This is a cool tool that slices and dices your time on Twitter for approximately the past 14 days. Here you can learn about your Popularity (total mentions and number of unique people mentioning you) and Reach (total number of people reached and percentage of messages retweeted). But that’s just the beginning. There’s also analysis of Friends, Mentions and Groups.
Want to know your most common hashtag or the person on Twitter who retweets you the most? It’s here. The Online Followers window is a cool minute-by-minute look at how many of your followers are currently online (helpful for timing tweets)
My favorite tool is the Followers Density Map. By mousing over the world map you can see where your followers are (big shout out to the six folks in Latvia who follow me at @mikefixs!) My quibble with this tool is that it seems to have a significant number of sub-tools “coming soon” (and has had them “coming soon” for some time).
This is, as the saying goes, “an oldy, but a goody.” This tool, from the fine folks at Hubspot is a solid standby. But, it doesn’t reveal how it measures people on Twitter and even changes the algorithm with barely an explanation. Transparency here would make for a much more useful tool.
And there are a couple of major annoyances keeping me from being a huge fan. First, being able to find the Twitter Elite by location is cool, but leave out a comma (in Rochester, N.Y., for example) and you will get a different set of results. Secondly, take any dive into the analytics and try to hit the “Back” button on your browser … you will get the “Webpage Expired” message and you have to start over. Yuck!
And here’s the thing: if a Twitter user has not submitted to being graded (or has not had someone else submit their Twitter name) they do not show up in TwitterGrader results. So it’s your influence among people who also use TwitterGrader – a subset of the Twittersphere.
So this site does a whole lot of things, but for our purposes check out the Twitin Stats page. Here you’ll find rankings for Tweeter Efficiency (number of followers plus time between tweets), Influence Ratio (unexplained on the page), Retweet Count (how often you are retweeted) and Followers Rank (the number and influence of your followers).
An interesting feature is the “Profile Matches” that tells you who your profile most closely resembles. Will you be a Celebrity, a Web Developer or a Rocket Scientist?
6. Tweet Grade
Like you favorite teacher this grader is an easy grader – a lot of people get an A or an A+. Having said that it’s a good place to check up on people you might want to follow. And, yes, you can grade yourself and tweet the results to the world.
And the bonus:
7. Follower Wonk
And yes I know it’s not technically an influence grader … but it is addictive and will tell you how two or three Twitter accounts stack up. It is very useful when comparing accounts who are competitive or in the same geographic area and very quickly tells you who has the large (an d perhaps) more influential following.
I hope at least one or two of these Twitter influence tools proves useful to you.
In Social Media it’s not just about the numbers – it’s also about what you do with those numbers.
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