Snapchat is apparently the social media platform to pay attention to in 2016 – for users and for business.  According to an article in B...

Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email ...

Social media is everywhere and yet many businesses are still not using it or not using it well. Sometimes it is a time issue. Sometimes ...

The universe of social media affecting business In response to a question about the "5 material trends you see shaping the future f...

Brands on Twitter should be social As Twitter increasingly becomes an important tool for brands and their social media strategy it is al...

With social media and dollar symbols dancing in their heads! As social media become more mainstream the ways they can help become more a...

No matter how well thought out and executed your social media strategy is it may all be for nothing if your business is not paying attention...

Social media strategy can seem overwhelming to businesses as they are just starting out on social networks. And every day hundreds of busine...

What is your business’ social media strategy? You do have a strategy don’t you? Sadly many businesses are in social media, but are not IN so...

As more and more businesses look for ways to engage in social media, many are turning to Twitter. And it’s fair to say most are wasting thei...

You glance across the crowded room and there he/she is: Surrounded by adoring fans, looking fabulous and giving you – yes you! – a sly look....

One of the biggest challenges for a public relations professional can be helping a business find a name for a new product, a new service or ...

Can social media suck you into believing you know everything? Absolutely. I call this phenomenon the Social Media Cone of Silence … and it c...

For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer to the question:...

“In the Twitter age” is a term I heard this past week from a slightly frustrated public relations professional talking about how he’s been f...

In offices all across America TVs are going to be on during the work day this week and next as the NCAA Men’s Basketball Tournament cranks u...

Almost a year ago I wrote a post called 5 Reasons Social Media is Like Sailing that was well-perceived. It’s time to update that post. Sinc...

Businesses jumping into social media often see Twitter as a “simple” part of the plan : set up an account and start tweeting. Sadly some eve...