Snapchat is apparently the social media platform to pay attention to in 2016 – for users and for business.
According to an article in Business Insider Why Snapchat is 'the one to watch in 2016' - has offered many new features for users and has made it a more advertising-friendly place for business.
With 86 percent of Snapchat’s 100 million active daily users falling into the 13-37 age range it’s clearly a place to reach a younger audience.
If you’re still not understanding Snapchat or how to get into it for the sake of your business here are a few resources that may help.
5 Useful Posts About Snapchat for Business
But first, if you literally know little to nothing about Snapchat you might start with the basics at Snapchat Support
Small businesses may find the list of tips from Brian Solomon (@Brian_Solomon) at Forbes useful: How To Use Snapchat: A Small Business Guide.
Kristi Hines (@kikolani) writing for Social Media Examiner offers a comprehensive guide to Snapchat for marketing purposes in Snapchat for Business: A Guide for Marketers
An AdWeek article by Lauren Johnson (@LaurenJohnson) has tips for all businesses using Snapchat with examples of brands who are already doing it very well. Read 5 Ways Brands Are Standing Out and Building Audiences on Snapchat.
And for an update on features added recently see Snapchat Adds New Features, Allows Users to Re-View Snaps (for a Price) by Andrew Hutchinson (@adhutchinson) writing for Social Media Today.
And last, but not least, for a look at how Snapchat will become even more advertiser-friendly in 2016 see Snapchat is building an ad technology platform by Garett Sloane (@GarettSloane) of DigiDay.
So, if you haven’t explored Snapchat for business will you? In 2016 it seems like it will be the social media platform to work with.